Guides
Plain-English explainers about grocery inflation, shrinkflation, fake discounts, and unit price comparison.
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6 min read
What is shrinkflation, and how do you spot it
Shrinkflation is when brands shrink package size while keeping the shelf price the same. Here is how it works and how to catch it on your next trip.
7 min read
Why are groceries so expensive right now
Grocery inflation has multiple drivers, and the receipt only tells part of the story. Here is what is actually moving prices, and what you can do about it on each trip.
5 min read
Fake discounts explained: when a sale is not really a sale
Not every Was/Now sticker is a real markdown. Here are the four most common fake discount patterns and how to verify a sale before you act on it.