See what things actually cost.
Enter a product, price, store, and size to spot rising prices, fake discounts, and shrinkflation signals.
How it works
Enter product and price
Name a product, the store you saw it at, and what you paid.
Add size and unit
Grams, ounces, pack count - whatever is on the label.
Get simple price signals
We score the price and flag shrinkflation, overpricing, or weak discounts.
What PriceActually can spot
Five signals from one quick entry - no receipt upload, no waiting.
Example insights
This price is 28% higher than your previous entry for this product.
Package looks smaller than the last entry, while price stayed the same.
This discount may not be meaningful without a longer price history.
Web first
No app to install. Works on any device, any browser.
No login
Use the checker without an account during MVP.
Privacy conscious
We do not link your checks to a personal profile.
Transparent scoring
Our Price Pressure Score uses simple, public rules.
Trending shrinkflation flags
See allThe Trending page surfaces the top user-flagged shrinkflation cases and the biggest price moves each week. As crowd-sourced data grows, this strip will fill in automatically.
Why prices feel higher than the receipt says
Grocery inflation does not show up the same way for every household. Two things drive the gap: the items in your basket tend to cost more than the official CPI average, and many brands quietly shrink package sizes without changing the shelf price. Both look like a normal trip to the store.
PriceActually focuses on the cases where signals stack up. When a price climbs and the package shrinks at the same time, that combination is more meaningful than either change alone. When a discount sticker appears without a real prior price to compare to, the savings may not be there.
Manual entry is faster than uploading a receipt. You type what is on the label, we calculate unit price, flag changes, and score the price against simple rules. No camera, no parsing, no waiting.
PriceActually provides price signals and estimates, not financial advice or guaranteed market pricing.