About PriceActually
PriceActually is an independent price transparency tool. We exist because the receipt does not tell you the whole story.
What we do
Enter a product, price, store, and size. We calculate the unit price, compare it against your prior entries, and flag shrinkflation, weak discounts, and meaningful price moves. No receipt upload, no waiting, no login required during MVP. Just honest signals you can use on your next grocery trip.
Who built it
PriceActually is built by Aura Bionics Inc., a small studio incorporated in Ontario, Canada. We build practical consumer utilities focused on transparency over hype. PriceActually is part of a small portfolio of single-purpose tools.
How we make money
The core price checker is free. We plan to launch a Premium tier with unlimited email alerts, CSV export, and price history. We will recommend affiliate tools on a Recommended Tools page. We do not sell your data, run hidden analytics, or require login for core features.
Contact
Email hello@priceactually.com for product feedback, partnership questions, or media. We read every message, but reply only when we have something useful to say.
PriceActually provides price signals and estimates, not financial advice or guaranteed market pricing.